PRIVATE LABEL
Assorted work from 2021 - 2026 for Lidl's Private Label.
Revitalizing an older applesauce design.
Refreshing a design for 'on the go' applesauce pouches to fit the current market. Old design pictured, R.
Introduced variety call out banners for canned goods to help both shoppers and distribution center workers easily distinguish product for improved shoppability and workflow.
Updated an aged design for jarred and tinned nuts.
Art Direction & Design: Susannah Grady, Matt Weiss